Skingood Garden is a wellness brand centered around the idea of balance between body, mind, and soul.
Inspired by the metaphor of a garden, the brand promotes self-care as a process that requires time, intention, and the right tools to grow and flourish.
With the motto #myplacetogrow, Skingood Garden encourages empowered happiness from the inside out through its range of food supplements, the Skingoodies.
My role:
Graphic design, motion design, video editing, and content production for social media and performance marketing.
Inspired by the metaphor of a garden, the brand promotes self-care as a process that requires time, intention, and the right tools to grow and flourish.
With the motto #myplacetogrow, Skingood Garden encourages empowered happiness from the inside out through its range of food supplements, the Skingoodies.
My role:
Graphic design, motion design, video editing, and content production for social media and performance marketing.
Scope of Work
I worked on the brand’s visual communication across social media platforms, contributing to both organic and paid content.
My responsibilities included:
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Designing social media graphics
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Video editing and motion design
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Supporting and organizing photoshoots
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Adapting content for different formats and channels
All work was developed in close collaboration with the content team to ensure consistency in tone and visual identity.
A key focus of my role was the creation of performance-driven assets for paid campaigns on Instagram, Facebook, and TikTok.
Designing for conversion required clear messaging, strong visual hooks, and adaptability across placements, while maintaining the brand’s calm and nurturing aesthetic.
Creative iterations were developed in response to campaign goals and audience needs, balancing emotional storytelling with functional clarity.
Collaborations & Markets
The work was developed in close collaboration with internal teams across three European markets: Germany, France, and Poland.
This required adapting visuals to different audiences while maintaining a consistent brand identity.
Results & Reflection
Working on Skingood Garden further strengthened my ability to translate abstract wellness concepts into clear, engaging visual content.
The project highlighted the importance of consistency and flexibility when designing for social-first brands, especially in a performance marketing context.
This experience reflects my approach as a generalist designer: comfortable working across static, motion, and video content, while collaborating closely with multidisciplinary teams in fast-paced environments.