Natural Mojo is a Berlin-based brand founded in 2015, focused on making healthy nutrition accessible through 100% natural, superfood-based products.
The brand’s offering spans capsules, teas, lattes, soups, and bowls, combining wellness with an approachable visual identity.
My role:
Graphic design, motion design, video editing, and content production for social media and performance marketing.
The brand’s offering spans capsules, teas, lattes, soups, and bowls, combining wellness with an approachable visual identity.
My role:
Graphic design, motion design, video editing, and content production for social media and performance marketing.
Scope of Work
Working closely with the content team, I contributed to the brand’s visual communication across Instagram, Facebook, and TikTok, supporting both organic content and performance marketing campaigns.My responsibilities included:
- Designing social media graphics
- Video editing and motion design
- Supporting and organizing photoshoots
- Adapting content for different formats and platforms
A significant part of my work focused on performance-driven content for paid campaigns across Instagram, Facebook, and TikTok.
This included designing and adapting assets optimized for different formats, placements, and user behaviors, with a strong focus on clarity, pacing, and visual hooks.
Working closely with the content team, I iterated on creatives based on campaign needs and market-specific requirements, ensuring that visuals remained on-brand while supporting engagement and conversion goals.
Collaborations & Markets
The work was developed in close collaboration with internal teams across three European markets: Germany, France, and Poland.
This required adapting visuals to different audiences while maintaining a consistent brand identity.
This experience strengthened my ability to work across multiple formats, platforms, and markets within a fast-paced brand environment.
Balancing performance-driven content with brand consistency highlighted the importance of flexibility and collaboration in social-first design.
Natural Mojo reflects my approach as a generalist designer: comfortable moving between static graphics, motion, and video, while working closely with cross-functional teams.