Editrice Fiesta is a long-established Italian publisher specializing in crossword puzzles, logic games, and wordplay.
For over forty years, the company has collaborated with renowned Italian enigmatists, humorists, and illustrators, producing a wide range of publications distributed nationwide.
My role:
Social media design, visual content creation, and website updates.
For over forty years, the company has collaborated with renowned Italian enigmatists, humorists, and illustrators, producing a wide range of publications distributed nationwide.
My role:
Social media design, visual content creation, and website updates.
The Context
With 13 active publications released across weekly, monthly, and special editions, Editrice Fiesta has built a loyal audience through the originality and quality of its content.
The challenge was to translate this strong editorial heritage into a digital presence, making it engaging and relevant for social media while preserving its identity.
My Approach
The visual language for social media draws directly from the publisher’s tradition.Inspired by printed materials, I developed assets using paper textures, cut-out typography, and collage elements, creating a tactile and playful aesthetic that reflects the world of puzzles and print.
This approach bridges past and present, bringing a familiar editorial feel into a contemporary digital context.
Puzzle Adaptation
The games featured in the social content are simplified adaptations of those found in the magazines.They are designed to be quickly understood and easily playable within a digital format, while still retaining the logic and structure of traditional puzzles.
By reducing complexity and focusing on immediacy, the content becomes more accessible for social media audiences, encouraging interaction and engagement without losing the essence of the original games.
My work focuses on building a consistent and recognizable presence across Instagram and Facebook, including:
- Designing social media content
- Developing a cohesive visual system
- Adapting editorial elements for digital formats
In parallel, I continuously update and refine the publisher’s websites to ensure consistency across all digital touchpoints.
Results & Reflection
The project contributes to establishing a more cohesive and engaging online presence for Editrice Fiesta, gradually building a digital community around its publications.It highlights my ability to translate established editorial identities into contemporary digital formats, balancing heritage with accessibility.